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    "Mark has been working with me since May 2004 on many aspects of my business.

    He is very approachable & offers me practical advice and his communication skills are excellent. I would have to say Mark gives his all and is determined to help his clients succeed".

    Phil Goad, Owner, www.earth-garden.co.nz

    "Mark Gwilliam and his team at Business Advisory Accounting & Tax Services has been my full service accounting department for many years for my companies.

    I rely on the fast, friendly and accurate information they provide me to analyse and concentrate on running my business. Any information that I need is readily available. To eliminate the costs and hassles of in-house accounting, I highly recommend Mark's team."

    Sina Mead, Engineering & Industry Training Ltd

Are you at risk of you becoming another business failure statistic?

24.02.2010
by Mark
Gwilliam

Every person who has ever tried to establish their own company knows it’s a difficult challenge to carry out.  I’m in no doubt you know that more than 50% of small business ventures fail in the first 12 months & 95 out of every 100 fail within the first 5 years.  But, that statistic doesn’t alter much from year to year.  Why not? 

Many small business owners start their business ventures with nothing more than a “good” concept or product.  But business ventures remain viable because those who have the dream also know how to implement it and have solid industry background, or they engage experts who have extensive background and will endeavour to make them successful. 

The worry is that several businesses fail because the industry owners don’t have the industry and management experience to propel their dream to the next stage, and completely implement all of the components necessary to stay in business.

Numerous entrepreneurs are overly optimistic and overestimate estimated earnings and undervalue what needs to be undertaken in order to be successful.  One common oversight that new industry owners make is to never “let go” of several jobs that they are simply not competent in carrying out and believe they will save funds by refusing to ask for assist.

Don’t think you can do it all.  There will be tasks that you can’t or should not do by yourself and it’s alright to inquire about 3rd party help.

Part of doing business means allocating time to a large range of government driven paperwork and tasks, excise forms, and proper accounting, including goods and services dues and tax returns. 

Naturally, all you want to do is focus on why you began your business in the 1st place – carrying out what you like to do and being paid for it? 

I’m confident you’d choose to ignore  the bureaucracy and piles of paperwork .  However the reality is that it has to be done at some stage. 

You have 2 choices: Knuckle down and do it yourself; or get some help by outsourcing some tasks to people who will do it better than you.  When you do, you’ll have more time to focus on what you do best. 

As a newbie, you’ll need to ensure you meet the obligations imposed on you by government tax departments, health and safety, customer service and much more. 

Select a reputable partner that you can trust to make sure you lay a good foundation for your industry to build upon as it grows.

As you start to consider the workings of your own business, you’ll probably notice new things concerning your business.  Shifting your mindset and how you think about your company might shed new light and repeatedly present you the improvements you have been looking for.

You have at least set the ball in motion and began on the pathway to a completely new approach of undertaking business.  Don’t end now!

I challenge you to look carefully at your company and put into practice the changes you need to be successful.  Extend the limits of your imagination and do not be afraid to try something new.

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A few straightforward tax planning tips for the small business owner

22.02.2010
by Mark
Gwilliam

For many, tax is a sizeable “expense” of doing business.

Business owners have always had opportunities to lessen their tax bill, legally. The focus has always been on the small business owner to “find” an accountant who is prepared to help them. Until they did, they were repeatedly oblivious of what “clever” business owners have already been claiming all of these years.

Every month, I notice entrepreneurs who fritter enormous time, effort and funds setting up and growing their business ventures but facing contant pressure with poor cash flow. When they do ultimately earn a return and have capital to spare, the prize for the success is a tax demand!

Like you, I regard my time as being valuable and I don’t enjoy the thought of working more than I have to, only to pay the tax office. Simply envision how many days you toil for each year solely to settle your tax bill! Simply imagine how many “bonusr” days you would have if you didn’t shell out so much tax.

Time and time again, I have seen too many people pay too much tax due to a lack of know-how, information, and terror from the tax department. How often do you squabble over whose round it is at the pub; or that you have been overcharged 50 cents at the check-out?

Yet extraordinarily, countless entrepreneurs aren’t ready to scheule any time to understand how they can lessen their income tax bill. As a chartered certified accountant who has worked in the UK, Europe and now New Zealand, I have been honored to become involved with many small business owners.

However, many of them have never had the faith to pose demanding questions to their accountants and have never challenged the “status quo”. That’s a shame as so many have taken risks, worked incredibly hard and made countless sacrifices along the way with little remuneration.

Just imagine what you would buy with an extra few thousand dollars if you did not pay as much to the government!

Recently, I had a conversation with a very upset ex-small business owner (who was not one of our clients) who informed me she’d recently gone out of business. As we talked about her business in more detail, it became noticeable that she hadn’t deducted anywhere near all of the expenses that she could have done over the years.

As tax laws changes regularly, every small business owner should engage a competent accountant. Whilst several small business owners try to organise their own tax affairs and think that they could save expert accounting and tax consultants’ bills, a skillful tax accountant ought to be able to save you cash. Tax planning is often broken down into two types:

The 1st one involves identifying the effects of accounting for either one separate business transaction or a group of similar transactions; the 2nd one relates to looking at the overall business structure, either when it’s being set up or at a later stage.

Although, the same tax law applies in both cases, tax planning steps for each will possibly be distinct.

The effect of tax planning is more often than not to either reduce or remove (legally) any tax liability and 2 important steps to do are by allocating income to a taxpayer who may attract a smaller tax consequence; and increasing the amount of taxable deductions you get. So, as the 2009/2010 income tax year draws to a close, take some time to ask your accountant the “tough questions”.

Remember: You may be paying more tax than you need to!

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New Zealand is now ranked the best country in the world for starting a business

13.10.2009
by Mark
Gwilliam

 2009 World Bank “Doing Business Indicators” have just been issued and New Zealand has been ranked as the easiest place on earth to start a new business.

Starting a Business indicators evaluates the steps & and expenses related to forming a new business.  This excellent result is primarily attributed to the Companies Office & Inland Revenue Department’s shared project which allows new companies to apply for IRD numbers and also apply for GST registration at the same time, during its incorporation.

Additional factors that contributed were New Zealand’s recently lowered company income tax rates and revised insolvency legislation.

New Zealand also retained its second place in the overall Ease of Doing Business ratings; ranked second only behind Singapore – further showing New Zealand as an excellent overall performer overall. The Ease of Business results is an annual initiative carried out by the World Bank which evaluates more than 180 countries’ economy and policy frameworks. It evaluates each country’s regulatory framework and how that structure translates to achieving regulatory targets – for example: providing separate legal identities businesses.

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How to design your core message

29.09.2009
by Mark
Gwilliam

How you design your core message is probably one of the most critical and primary steps in marketing.  It sets the foundation for creating clear, focused and specific marketing messages.  The key message produces valuable strategies for many other marketing applications like your emails, brochures, your “elevator” pitch, sales letters and more.

Developing your core message takes you closer to market control, as your message grabs the attention of your target audience and affirms your branding and product positioning.

Conceive it with insight  
Whilst creating your core message, concentrate on your customers’ problems and come up with practical solutions for them.

The reply to the next questions will unquestionably help you to do so.

Who is your market?  You must understand your core audience, and the factors that stimulate them.

Why do they want your services?  Recognise what their problems actually are, and how you may really help them.

Think about the following points to make your key message more effective.

Keyword analysis - Meticulously evaluate the keyword phrases that you want in your key message to impart your brand and value.  And, make a list of words that you ought to keep away from.

Remember your sales cycle: Your key message must be suited to every part  of your sales cycle.

Message testing:  Assess it to guarantee that it works in all situations.

Train your teams:  Everyone in your team who will use this message must be taught why you’re using it and its consequence.

After you have created your core message, it’s time to use it for all your marketing communications such as your website, professional biographies, introduction letters to potential referral sources, networking introductions, radio and print advertisements and even in media releases or while talking to the media.  

At Business Advisory Accounting & Tax Services our core message is “helping you succeed” because that’s what we firmly believe in.  Our process are designed to do that.  Or staff are taught to achieve that.  And our philosphy as soon as we walk into our office is that.

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Five ways to test your customer service levels

25.09.2009
by Mark
Gwilliam

Your customer service level is a significant measure of how well (or how poorly) you assist your clients. 

Hence, it is a vital factor of how well your firm will do – especially how good you are at keeping clients and generating ongoing business.  Indirectly, it also adds to your referral business – how well you assist current customers will sway their inclination to recommend you to their friends, family and associates.

The following are five strategies by which you can analyse your customer service level.  This list is not exhaustive, but this ought to give you a good picture of how good you are at serving your customers.

Can you quickly fulfil orders through your stock?
If you display great customer service level, then you should easily be able to satisfy your customer orders. You should keep meticulous note of what your customers request and whether you have the item they are requesting at the time they place the order. If you are nearly always “out of stock,” then you are not serving your customers in the best way possible.

In a business with a diverse number of products, if you are able to complete the order for about 95% of the time then you are doing fine.  If you are a business that offers only one product, 100% fulfilment of normal orders (barring unusually big orders) should be your aim.

Can you deliver your customers’ orders in time?
Another factor that you must assess to test your customer service level is the efficiency of your service or how promptly you are able to deliver the product or service which has been placed. If you are nearly always missing your target delivery dates, then your customer service delivery chain needs major work.

You ought to calculate the amount of customer orders that have been delivered on time to the overall number of customer orders. This estimate should be time-bound. For instance, for a month’s total number of orders, what proportion has been delivered on time? If you register that 95% of the time, your customers receive their order at the designated delivery time, then your company is doing fine.

Can you effectively resolve your customers concerns?
For excellent customer service, you need to respond to your customers’ inquiries and solve their concerns. A straightforward way of measuring this would be to assess the percentage of the amount of customer enquiries that have been successfully resolved to the total quantity of customer inquiries received.

Do you take action promptly to your customers’ mails/emails and phone calls?
How promptly you respond to customers is another means of assessing your customer service level. If you are able to reply to your customers inside 24 hours (less is even better) of getting their phone call, messages or email, then you are doing great.

Do you make the grade according to your customers?
Lastly, your customers themselves can inform you if you make the grade or fail when it comes to satisfying their needs. You can actually carry out a customer survey. The survey should focus on customer service problems so you can determine how well you are able to serve your customers from these customers’ point of view.

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Why it pays to look after your existing customers

01.09.2009
by Mark
Gwilliam

Over the last 10 years, I’ve learned numerous lessons managing my own businesses and also by consulting to my customers and by far the single most significant lesson is ensuring that customers stay happy.

The logic for this is watertight. Marketing people will advise you it costs between five to seven times more to win a new client than keep an existing one.

According to some, reducing customer attrition by as little as 5% may result in more profits of between 25% and 125% When times are booming and sales are strong, it is often easier to fill gaps left by a departing client. There’s also not as much of free time to identify explanations why the former customer left or do something to stop it.

As always, it takes a major recession like this one to prompt all businesses of the significance of caring for existing relationships and keeping customers loyal.

Challenging times are already most likely forcing your customers to ease costs and seek ways they can save. Establishing a concrete, trusting connection with them can lessen the likelihood of your company being top of the list of cutbacks. Keeping up a regular, well informed dialogue helps retain customers. Find out what they want and how the service could be improved.

To avert being intrusive, it’s always politic to ask them where and how they’d like to be approached and how often.  As soon as you attention, be ready to talk openly about everything that concerns them. Given the present crisis, this may perhaps involve anything from the awkward matter of a possible reduction in price to be alternative ways of working. However it could also identify other areas of improvement unconnected to the recession, such as how well your sales and marketing people are performing or how your customer’s account could be handled differently.

Companies should think differently if they are to emerge from this recession. Large or small, we’re in this slump together, so it makes common sense to operate in partnership with customers and suppliers to guarantee survival.

At Business Advsiory Accounting & Tax Services, for instance, it’s not just our direct clients that we care about as partners but also the businesses which supply us with our hardware; software, stationery etc. We might pass on any handy information to them on managing the effects of the downturn, for example, and they to us. The benefits of this are that we empathize where they’re coming from and what they’re doing to lessen risk in a recession, and vice versa.

While all this is going on, your service delivery should be be top-class so work vigorously to maintain an outstanding customer experience with clients, new and old. Develop and perfect every part of your offering from how you work to the quality of your products or services.

By pulling out the stops to help old customers, you’ll not only retain them on board but they’ll also pass the word about and help you secure new ones. And don’t forget to reward them for their loyalty: smaller companies may not be able to stretch to the expense of a loyalty card scheme but there are numerous little gestures you may make to keep them content.

Spending a small amount of money on your current clients now will be advisable in the longer term when this recession picks up.

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8 tips to close the floodgates and improve your cash flow

06.08.2009
by Mark
Gwilliam

Cash flow is definitely the lifeblood of every business. One of the biggest challenges while running a small business is cash flow management.

Read on to find out how you can close the floodgates and improve the cash flow of your business.

Insist on down payment:
This way, it is your customers and not you that fund projects. Also, ensure that you are paid in full upon completion of the project, without any 30 or 60 day extensions.

Prompt billing:
In case of long-term projects, make sure you negotiate in advance for regular payments.

Incentives for faster payments:
Offering a discount for quick payments reduces the time spent in waiting for payments.

No-pay customers are a strict no-no:
Make enquiries about a new customer. If they have a reputation for not paying on time, avoid them like the plague.

Reduce inventory:
Money spent on inventory does not create any interest or savings for you. So don’t keep too much product on hand, and make sure your inventory turns over at a regular pace.

Cash cover for expansion programs:
Expansion plans should be initiated only if you have the requisite cash to cover them.

Buy time for payables:
Wait for about 30 to 60 days before you make payments. If suppliers press hard, ask for discounts for early payments.

Cushion for the future:
Make sure you are adequately prepared to face a cash crunch in the future.

Implement these options depending on the needs of your business and watch your cash flow improve dramatically.

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Tax on private boarders

01.08.2009
by Mark
Gwilliam

In the current economic climate, you may be tempted to take in some private boarders or student homestays to top up your income.

This article aims to give you an overview of the tax implications if you do so.

If you receive income from private boarders, including student homestays you can choose one of 2 methods to work out whether you have to pay tax on the income:

1. The standard-cost method

The standard-cost method uses an average price for basics such as the cost of food, heating, power and transport. The amount is an average across the country and is inflation -adjusted annually.

If your income from boarders is less than the standard cost allowed, you will not have to file a tax return, keep records of related expenditure, or pay tax.

For the year ended 31 March 2009, if you have 1 or 2 borders, then the standard cost is $227 a week for each boarder.  For 3 or 4 boarders, the standard cost is $227 each for the first two boarders, and then $185 for each subsequent boarder.

Let me provide a couple of examples:

Example 1: If you have two boarders and they pay you $215 each a week, you do not need to file a tax return or pay tax.

Example 2: If you have two boarders each paying you $250 a week, you may need to file a return and pay tax, depending on your circumstances.

Note: If you have five or more boarders you cannot use the standard-cost method.  You are required to complete a tax return and include all payments received as income. You may claim actual allowable expenditure but you must keep records to support your claim.

2.  Actual-cost method

You may choose to keep full records of your actual income and expenses (i.e. food, etc) for the year. If you choose this option you will need to complete a tax return to declare any profit or claim any loss.

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3 steps to grow your business

26.07.2009
by Mark
Gwilliam

Small businesses can grow fast even in times of recession. 

Surprised to hear this? Owners of small businesses are constantly looking for ways and means to grow their business and increase their profits. Here is some very valuable information that will help both you and your business grow.

1. Customers are the key
The size of your small business depends on not only the number of customers you acquire, but also on the manner in which you fulfil the demands of these customers. In other words, it depends on the amount of goods and services that you are able to provide. So an increase in the number of customers will be of no use if you cannot meet their demands.

On the other hand, increasing the quantity of goods isn’t such a good idea if there is no increase in your customer pool. For your business to grow, you must get more customers, and also be able to supply to them.

2. Acquire more customers 
Developing an effective system of customer acquisition is also vital in ensuring sustained growth in your business. One of the fastest ways to do this is to ascertain how you have successfully managed to obtain customers till date, and increase your efforts in that particular direction.

Create a mailing list of your current customers, and keep them informed about special offers and promotions. Giving discount coupons and limited period offers for making referrals to your business will definitely please your customers. 

3. Employees – true assets of every business
Yet another method that can provide sparkling results is by motivating employees of your business to give ideas on business growth. Not only will this act as a morale booster, they  will also help generate some very innovative ideas.

If you follow these 3 steps, you can make your small business grow faster and bigger than you could imagine.

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Learn how to set SMART goals for your business

18.07.2009
by Mark
Gwilliam

Setting SMART goals for business is important because being SMART is the only way to be to achieve any kind of success.

It could be a plan to promote a brand or achieve a sales target within a given time frame, setting smart goals is of paramount importance. Needless to say, the success or failure of any business also depends largely on the kind of goals that define it.

For those of you unfamiliar with SMART, here’s what it really means. SMART stands for – specific, measurable, achievable, relevant and time based. They, in fact, form the basis of setting efficient objectives.

Here’s a little about each:

>>  Specific: It is a very important element of business planning. Get straight to the point about what you want to achieve, when you want to achieve, the exact requirements and constraints, and above all, why you want to achieve the specific objectives. If possible, use percentages, figures, ratios and fractions to highlight your goals. For example: I want to achieve 20% more sales than I made last year.

>>  Measurable: It means that you should be able to measure your present performance against these objectives. So when you aim at a 20% profit margin you have a measurable objective.

>>  Achievable: Be realistic when you set targets, or else you might end up being very disappointed if you do not meet them. They should not be too easy or too difficult to attain.

>>  Relevant: Make sure the objectives you set are closely linked to your kind of business.

>>  Time based: Targets are of no use if they are not set within a given time frame. So when you say that you need to increase production volume by 500,000 units, make sure you specify the time as well.

Do you still believe that setting SMART goals for business is rocket science?

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