Month: September 2009

How you design your core message is probably one of the most critical and primary steps in marketing.  It sets the foundation for creating clear, focused and specific marketing messages.  The key message produces valuable strategies for many other marketing applications like your emails, brochures, your “elevator” pitch, sales letters and more. Developing your core message takes you […]

Your customer service level is a significant measure of how well (or how poorly) you assist your clients.  Hence, it is a vital factor of how well your firm will do – especially how good you are at keeping clients and generating ongoing business.  Indirectly, it also adds to your referral business – how well […]