Marketing

Planning for the impact of RBNZ’s interest rate rises

For many, last month’s Reserve Bank (RBNZ) announcement brought bad news. Rising interest rates and inflation will hit many small businesses hard, as customers’ disposable income will decrease. Is it a time to panic? No, definitely not. But it indicates RBNZ aims to reduce the amounts of discretionary funds we have to spend. Small-businesses owners […]
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How to design your core message

How you design your core message is probably one of the most critical and primary steps in marketing.  It sets the foundation for creating clear, focused and specific marketing messages.  The key message produces valuable strategies for many other marketing applications like your emails, brochures, your “elevator” pitch, sales letters and more. Developing your core message takes you […]
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Five ways to test your customer service levels

Your customer service level is a significant measure of how well (or how poorly) you assist your clients.  Hence, it is a vital factor of how well your firm will do – especially how good you are at keeping clients and generating ongoing business.  Indirectly, it also adds to your referral business – how well […]
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What are the ways to eliminate price objections?

Almost everybody in sales has suffered price objections at some point. However, most salespeople follow the wrong path and try to grab a potential customer by asking invasive questions like: “If I can offer solution to your such and such problem, will you buy that one today”? or “Holding back is the only thing that […]
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Broaden your marketing efforts

This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach. By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them […]
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Identify your target market for the best results

Before you begin, you must understand one thing. No matter how much money you spend on your marketing strategy, your attempts will be fruitless if you are marketing to the wrong audience. Before you implement any marketing strategy, first identify your target client. Determine who wants and needs your product or service. This will ensure […]
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Motivate your customers to buy from you

Too much “Hard Sell” can mean “No Sale”.  With the proliferation of advertising both online and off-line, customers have grown wary of products or services marketed through traditional sales methods.  Entrepreneurs of today must therefore learn how to invest more time and money in soft-sell methods.  Here are some real secrets to making your customers […]
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Why you need a unique selling point (USP)

Having a business without a Unique Selling Point or USP is like running for office without a defining slogan.  The result can be similarly devastating:  you’ll lose. Your business needs a USP.  It’s your business’ unique promise to customers.  It cuts through miles of marketing red tape and categorically tells your customers that “this is who […]
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