Mark

Too much “Hard Sell” can mean “No Sale”.  With the proliferation of advertising both online and off-line, customers have grown wary of products or services marketed through traditional sales methods. Entrepreneurs of today must therefore learn how to invest more time and money in soft-sell methods. Here are some real secrets to making your customers […]

Having a business without a Unique Selling Point or USP is like running for office without a defining slogan.  The result can be similarly devastating:  you’ll lose. Your business needs a USP.  It’s your business’ unique promise to customers.  It cuts through miles of marketing red tape and categorically tells your customers that “this is who […]

Hitting the right prospect-rich vein in business is like being given a get-out-of-jail-free card in Monopoly or a toll-free pass at the expressway.  In other words, it’s a fast, free ride to a successful business outcome.  Just like a vein of gold, one prospect will lead to another until you’re swamped with orders, customers and […]

What’s the most important part of any ad or sales letter? The headline, of course. What’s the hardest part to get right? The headline. That’s correct. The headline will make – or break – your ad and it’s the toughest part to write. Until now, that is. Instead of struggling to create a headline that […]