Mark

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Broaden your marketing efforts

This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach. By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them […]
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Business ratio

Learn 3 simple business ratios to identify negative trends in your business in less time than it takes to read your favourite newspaper. Business ratios are tools that help you in evaluating the current performance of your business.  They are also very effective in helping you detect problem areas within your business before they get […]
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Why you should become a company

The New Zealand company tax rate was reduced from 33 to 30 percent from the beginning of the 2008/2009 income year – usually 1 April 2008 for companies with a standard 31 March balance date. This applies to companies and other entities defined as companies by the Income Tax Act, including incorporated societies and unit […]
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Identify your target market for the best results

Before you begin, you must understand one thing. No matter how much money you spend on your marketing strategy, your attempts will be fruitless if you are marketing to the wrong audience. Before you implement any marketing strategy, first identify your target client. Determine who wants and needs your product or service. This will ensure […]
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How to promote your business

As you know, customers are the lifeblood of your business. Without them, your business doesn’t stand a chance at success – and will crash and burn along with the many other small businesses that don’t survive their first five years.  No matter how much time and money you spend on your marketing efforts, you will […]
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Do you walk the talk?

Christopher Reeve is a hero to many people. His unbelievable courage after a terrible accident was truly an inspiration to many. Here’s a quote from him that I admire: “I think we all have a little voice inside us that will guide us…if we shut out all the noise and clutter from our lives and […]
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You Don’t have to Have all of the Answers; It is okay to Seek Help Once in a While

If you are too proud to ask for help in your business, you are missing out on many valuable learning opportunities. Mentoring is an essential tool to utilise in business. Mentors, business associates, friends and family can all provide valuable insight to assist you in your business success. Mentoring is one of the best sources […]
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Good financial management

Good financial management is essential to the survival and success of every business. Unfortunately, many small business owners have relatively limited exposure to financial management and are unaware of how strategically important it is to their business’ performance. In general, financial management deals with the procurement of funds for a business and the effective use […]
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