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Archive for October, 2008

Terms associated with ongoing financial meltdown

23.10.2008
by Mark
Gwilliam

Given all of the problems with the current global financial markets, you might like to reacquaint yourselves with the following terms:

CEO –Chief Embezzlement Officer

CFO– Corporate Fraud Officer

BULL MARKET — A random market movement causing an investor to mistake himself for a financial genius

BEAR MARKET — A 6 to 18-month period when the kids get no allowance ; the wife gets no jewelry, and the husband gets no sex

VALUE INVESTING — The art of buying low and selling lower

P/E RATIO — The percentage of investors wetting their pants as the market keeps crashing

BROKER — What my broker has made me

STANDARD & POOR — Your life in a nutshell

STOCK ANALYST — Idiot who just downgraded your stock

STOCK SPLIT — When your ex-wife and her lawyer split your assets equally between themselves

FINANCIAL PLANNER — A guy whose phone has just been disconnected

MARKET CORRECTION — The day after you buy stocks

CASH FLOW — The movement your money makes as it disappears down the toilet

YAHOO — What you yell after selling it to some poor sucker for $240 per share

WINDOWS — What you jump out of when you’re the sucker who bought Yahoo @ $240 per share

INSTITUTIONAL INVESTOR — Past year investor who’s now locked up in a nuthouse

PROFIT — An archaic word no longer in use

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Choose a good domain name to help promote your business

21.10.2008
by Mark
Gwilliam

Did you know that a good domain name can give a big boost to your online business?

In fact, it can help you take your online business to new heights.  Almost every successful company, big or small, is using the Internet to reach its target customers and increase its website traffic. They create their commercial site; create awareness of their brand and market their products and services online.

Personally, I use a company that is based in Australia as I find their customer service and time zones suit me.  Please visit here if you’re interested in using them.   

But does that mean every entrepreneur who opens a commercial site succeeds in conducting online business effectively and in increasing his/her website traffic. The answer to this question is an emphatic “No”. 

You have to be smart enough to grab the opportunity and make your presence felt over the Internet by enhancing website traffic. This will, in turn, give impetus to your onine business promotion campaign.

Now, how do you achieve this?

One of the most important means to increase website traffic is to create a catchy domain name.  Choosing a good domain name and registering it properly can work wonders for your online business. Building a site does not suffice the purpose of online business promotion. There are lot more things that you need to do to achieve your company’s goals.

Creating a domain name is just one aspect but a very essential one. You need to understand creating any domain name won’t help. You have to come up with some unique ideas and decide on a unique name that is catchy and meaningful. 

A Domain name represents your website address and can end with anything such as .com, .org, .biz, or .info. It is necessary to select a relevant domain name, something that relates to your company or its products. Many people think that they should keep the domain name of their site in the name of their company but top shot Internet entrepreneurs say that you should instead keep a name that reflects the main aspect of your company as in what your company deals in.

If Internet users get a quick idea as to what your company has to offer them or what is in store for them if they click on your link, there are greater chances of your potential customers visiting your site, thereby leading to sales conversion.  Be clear in your thoughts and do not confuse your site visitors. It is good to maintain some mystery but don’t hide the thing completely.

Give a clue to Internet users as to what are the benefits they are likely to get if they see your website link and go through its contents. A good idea is to include search engine optimised keywords in your domain name, making your business promotion campaign successful. 

Register several extensions of your website such as abc.com, abc.net and abc.org. This will prevent people from copying your domain name and using it to promote their online business. There are many websites that allow you to register your domain name. Conduct your study and select an authentic registrar.

Further information to help you with your marketing can be found at www.themarketingdude.com

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