Comments on: Getting the Most from Your Online Presence

By: John Black

John Black — Wed, 10 Oct 2007 06:34:11 +0000

The purchase decisions are based on customer perception of the customer about the service quality, timely delivery and a satisfactory post-sales communication. Only when a firm is able to fulfill these essential factors, it is probable that the user will remain a loyal and frequent customer. The e-commerce attracted marketers and also created lot of attraction for customers but where it failed was converting the customers who are surfing the company’s website into actual purchases. But low conversion rate and low customer retention means that there is lack of trust by the customers in the firms. Therefore, reputation of the firm is of great importance in the context of the e-commerce for the customers while making their purchasing decisions than direct comparisons across product offerings of competing firms. Small firms’ should try to give clues to the customers about their trustworthiness through their website.

By: Warren Aykroyd

Warren Aykroyd — Wed, 10 Oct 2007 06:32:18 +0000

The Internet is a new medium of transaction and customers lack two types of schemas, which facilitate buying behavior when they transact over Internet due to their limited experience with the e-commerce – scripts and competitive categorization schemas. In the absence of e-commerce scripts customers may not be aware of the sequence of activities required to complete the transaction. On the other hand, without competitive categorization schemas customers find it difficult to understand the type services offered by the firm, what are its relevant competitive offerings, and how these are comparable with the offerings of the other competitors. I understand that suggestions made by you would help attracting more customers to the website. However, whether they buy actually or not will depend upon how well the website deals with above two issues.

By: Mike Beaty

Mike Beaty — Wed, 10 Oct 2007 06:30:49 +0000

I have a small manufacturing unit of electronics items. Last year I developed my website, but due to lack knowledge of optimization of website I could not achieve much out of it. Even my website-developer did not tell about optimization. By reading your article I am more knowledgeable about website management and will ask my website designer to incorporate these changes to the website. Let us see I get any improvement after implementing these changes.

By: Dan Beatty

Dan Beatty — Wed, 10 Oct 2007 06:29:06 +0000

A good website can give a great jump to business. As the methods given in the article will optimize the website and may bring many potential customer to the business. To optimizing website is really a costly deal, I think it will not suitable to small business. If entrepreneurs can afford the cost of optimizing website, then it may be a great jump to business.

By: Jayne Autry

Jayne Autry — Wed, 10 Oct 2007 06:27:32 +0000

There are many benefits of a good website for the entrepreneurs to develop their business. This article is really good for entrepreneurs as it is giving some tips to optimize the websites. If entrepreneurs use these methods then I am sure it will increase sale of their products. I would be interested to know more about optimizing keywords. I am not a technical person and enjoy reading your articles as they are written keeping I mind the limitations of non-technical people.

By: Randall Allen

Randall Allen — Wed, 10 Oct 2007 06:25:32 +0000

It is a nicely written article highlighting how one can make optimum use of online presence. Internet is good tool for increasing market presence globally and I am sure if we make use of the strategies suggested in this article, we can increase the traffic to our websites by manifolds. Many good websites are losing out because they are not search engine optimized. With digitalization of information, our memory span is decreasing. It is hard to remember the web addresses. Therefore, we either search for links or take help of search engines to look for information on Internet. Hence, search engine optimization and building links is critical.

By: Lily Allen

Lily Allen — Wed, 10 Oct 2007 06:22:57 +0000

When I read the topic of this article, I expected some information on acquiring new customers and retaining them through online presence. The article misses the main crux which most of us are trying to get optimum results through online presence are missing. All the strategies suggested here are related to attracting the customer to the website. However, there is nothing in this article to understand how to make the customers who are visiting my website to buy my products. I feel conversion is the main piece of the jigsaw puzzle we are missing. I hope to an article on conversion by you in future.