Marketing

How you design your core message is probably one of the most critical and primary steps in marketing.  It sets the foundation for creating clear, focused and specific marketing messages.  The key message produces valuable strategies for many other marketing applications like your emails, brochures, your “elevator” pitch, sales letters and more. Developing your core message takes you […]

Your customer service level is a significant measure of how well (or how poorly) you assist your clients.  Hence, it is a vital factor of how well your firm will do – especially how good you are at keeping clients and generating ongoing business.  Indirectly, it also adds to your referral business – how well […]

Did you know that a good domain name can give a big boost to your online business? In fact, it can help you take your online business to new heights.  Almost every successful company, big or small, is using the Internet to reach its target customers and increase its website traffic. They create their commercial […]

This is another important concept. If you currently run one radio commercial or use only your business cards to market your business, you’ll have limited the number of customers you can reach. By broadening your marketing efforts in several directions, you’ll be able to reach more potential customers – and be able to convince them […]

Before you begin, you must understand one thing. No matter how much money you spend on your marketing strategy, your attempts will be fruitless if you are marketing to the wrong audience. Before you implement any marketing strategy, first identify your target client. Determine who wants and needs your product or service. This will ensure […]

Too much “Hard Sell” can mean “No Sale”.  With the proliferation of advertising both online and off-line, customers have grown wary of products or services marketed through traditional sales methods.  Entrepreneurs of today must therefore learn how to invest more time and money in soft-sell methods.  Here are some real secrets to making your customers […]

Having a business without a Unique Selling Point or USP is like running for office without a defining slogan.  The result can be similarly devastating:  you’ll lose. Your business needs a USP.  It’s your business’ unique promise to customers.  It cuts through miles of marketing red tape and categorically tells your customers that “this is who […]

Hitting the right prospect-rich vein in business is like being given a get-out-of-jail-free card in Monopoly or a toll-free pass at the expressway.  In other words, it’s a fast, free ride to a successful business outcome.  Just like a vein of gold, one prospect will lead to another until you’re swamped with orders, customers and […]