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Archive for September, 2007

Getting the Most from Your Online Presence

More than 10 years after the popularisation of the internet as a means of mass marketing, entrepreneurs are still finding this frontier a place one could easily get lost in.  Case in point are the millions of entrepreneurs worldwide who are finding out the hard way that having a fantastic looking website doesn’t necessarily ensure visibility and increased sales.

In fact, with the new marketing rules brought about by the internet, more and more entrepreneurs are finding their hard earned marketing dollars going down the drain.  What’s worse, these entrepreneurs are literally throwing the baby out with the bathwater as they revert back to the brick and mortar system that’s ultimately doomed to fail.  If you look closely enough though, you will see more similarities than differences between the real world and the internet when it comes to marketing.

Your Website’s Importance
Of course, a fantastic looking website is still a plus and with some work, most entrepreneurs can still benefit from their bits-and-bytes store in cyberspace.  A website though is the virtual equivalent of your actual store.  Thus, just as foot traffic and major crossroads affect your business, so do links and affiliations affect the performance of your website.  Unlike your actual store, however, you can actually increase or decrease the number of roads leading to your website by maximising the use of the following methods.

Search Engine Optimisation
Search engines are the popular navigation tools online – so you are likely to be visible to online users if you exist in the search engines’ maps of cyberspace.  Your existence in search engines’ maps is a function of several factors; among them are the number of inbound links to your website, the relevance of the keywords in your site and the number of visits your site gets everyday.

Building Links
To build links or e-roads towards your online store, you’ll have to leave a trail of “crumbs” for your customers to follow.  These “crumbs” can be in the form of interesting, informative and relevant articles posted in article directories and blogs; viral and relevant video clips in video blogs; helpful posts in forums and social networking sites; and all other content that includes a link back to your website.  Remember, the more links you have, the more roads lead to your business.

Optimising Keywords
Relevant keywords should also be part of your meta tags and content.  Thus, if you’re in the business of providing corporate giveaways, for example, you must make sure that the content of your site contains many keywords relevant to this business line such as corporate giveaways, corporate souvenir items, corporate gift items, etc.  If you fail to optimise your site for keywords that are relevant to your business, your target customers will not be able to find you through search engine queries.

Building Traffic
Traffic volume is important if you want to rank high in search engine results.  To achieve high traffic, you can pay affiliate marketers who will market your products or services in their websites for a cut of your profits.  Depending upon their influence in the internet, affiliate marketers can drive from hundreds to thousands of potential customers to your site.

The above tactics are pretty basic.  Monitor your website statistics and performance and refine your methods further to attain maximum results.

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